The 2013 Taiwan International Cultural and Creative Industry Expo (TICCIE) is scheduled to open at the Taipei World Trade Center'sNangang Exhibition Hall from Nov. 21 to 24. The main purpose of the annual expo is to establish a major trade and exchange platform in Asia for the cultural and creative industries.
By boosting the popularity of local brands on the global market, the expo can also help them build brand awareness and expand their marketing channels. The Ministry of Culture aims to achieve this goal by inviting top cultural and creative businesses, institutions and key global buyers to widen the market for local creative industries and to link their production, marketing and channels.
The 2013 expo themed "craft and design” will have eight pavilions - annual theme, foreign styles, furniture and home accessories, daily utensils, stationery and gifts, street arts, new talent and high-end creative products. It is expected to showcase 950 booths and vendors.
The Annual Theme section will feature a pavilion planned by weaving artist and writer Yang Wei-lin and designed by architect Chiang Le-ching. In a venue of 248-ping (818.4 square meters), the pavilion will display the ecology, lifecycle and production process regarding natural dyes, with an emphasis on local crafts, female artists and value linkage as a warm-up event for the 2014 International Symposium and Exhibition on Natural Dyes in Taiwan.
Going along with the expo will be the "Matchmaking Project for International Cultural and Creative Industry and Organizations.” The project has invited more than 40 professional buyers to the expo and will introduce them to 30 local cultural and creative companies. The foreign buyers will also go on a business trip around Taiwan.
The buyers from France include the product development department of the Reunion des Musees Nationaux - Grand Palais (RMN-GP), which operates shops in 40 major French museums, including The Louvre, Musee National d'Art Moderne - Centre GeorgesPompidou, and Musee d'Orsay.
Among other buyers are purchase specialists from the MOMA Design Store in Japan and such online stores as Germany's Monoqi, Japan's Arigato Giving and Hong Kong's BuyMeDesign.com.
Trade groups from department stores in mainland China and e-commerce companies will also attend the cultural and creative expo.
When the event opens in November, the Ministry will also urge these international buyers to venture onto local Taipei streets to experience the lifestyle and public art of Taiwan.