Taiwanese pop stars — songstress A-Lin, rapper Dwagie, and rock artist Luantan Ascent — will be flying to New York to perform in the 2014 CMJ Music Marathon, which will include a conference on Chinese-language music and the current development of Asia's music performance market.
The Chinese-language music forum is scheduled for Oct. 2 at New York University's Kimmel Center, and the artists will stage a free concert two days later at the well-known Highline Ballroom in Manhattan.
This year will mark the fourth year that Taiwan has sent a delegation to the renowned musical festival, which was launched in 1980. It remains a major event in America's pop music scene, with many top artists, including Lady Gaga, Eminem, the Black Eyed Peas, and U2, having kicked off their careers at the marathon.
A mobile application is also available for the first time to provide the latest event information and location services. The app campaign is incorporated with CMJ's official website and its Facebook page to promote Taiwanese pop music through multiple channels.
Taiwan's pop diva A-Lin, who is of Amis heritage, will incorporate traditional Amis tunes into her performance to introduce Taiwanese aboriginal music to New York audiences.
Award-winning musician Luantan Ascent will also include Taiwanese-language songs in his performance, while Dwagie, whose lyrics often address news events and social concerns, will be singing his own brand of English-language hip-hop songs.