"A New Wave of Reading” was established in 2013 to promote the habit of reading by evoking the public sway of celebrities and famous figures.
Each appointed ambassador holds several intimate sessions to read aloud literary passages, share his or her favorite reads, and explain how reading can has inspire change in one's professional and personal lives. In 2013, over 2,700 individuals attended the 9 sessions that were held across the nation.
To broaden the scope and impact of the "A New Wave of Reading” program, the Ministry of Culture has also recruited its four subordinate agencies — the National Living Arts Centers in Hsinchu, Changhua, Tainan, and Taitung — to organize the sessions across the nation's 18 special municipalities and counties.
Previous spokespeople for the program include: